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News Sweden » Angermanland » Tourism: Sweden Wants To Become The World’s Slow Travel Leader

News channel or source: https://www.forbes.com/sites/davidnikel/2026/01/14/sweden-wants-to-become-the-worlds-slow-travel-leader/
Published on: Tuesday 13 January 2026

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling down on nature-based calm. Senior Contributor. Forbes contributors publish ...